Crisp Ads

CrispAds! was created to provide the most suitable model for blog advertising. We understand the value of blogs (and feeds) to audiences and the increasing number of blog authors (bloggers) and blog readers has inspired us.
The CrispAds team believes that blog advertising is a unique issue that requires a solution that addresses the needs of both Advertisers and blog Authors.

Blogs are here to stay and feeds will change the way people consume content. However, we understand that the industry is still in the early stages. Our first principle is to ensure adoption by making the experience easy to use for advertisers and authors. Our pricing model and our decision to focus on text ads was driven by this principle. Our second principle is to ensure effective ads. Both placement and targeting are key factors in ad effectiveness, which we believe should be controlled partially by algorithms but ultimately by blog authors themselves. Bloggers know where and when ads are suitable to their audience and content.

CrispAds will grow and change over time as the industry matures, but our mission will remain the same: To create an effective, easy-to-use advertising system for blogs and RSS that is relevant to the needs of Authors, Advertisers, and the Audience.